Categorization & organization of content

The Sportal365 CMS offers several ways to structure content on your site and guarantee effortless navigation: Categories, Tags, Lists, Authors, and Statistical entities.

Good organization of your website’s content makes your site SEO and user-friendly. Moreover, the way content is organized:

  • determines how easy it is for users to find the content they are looking for on your pages and

  • helps search engines index your pages and then offer your content in search results.

In the following sections, we look in detail at each instrument for organizing your content with the CMS:

Categories are your website’s table of content and are mandatory for creating posts with the CMS.

Categories group the content on your site into general topics so that visitors can understand what your website is about and easily find what they are looking for.

Different categories can be arranged under hierarchical trees or they can standalone.

To learn more about creating categories, see

Note that no default category will be assigned to your posts, you must always enter a category to be able to publish your post.

Category properties

When creating a category, think of the category properties as features that help you optimize for search engines and visually enrich the look of categories on your website.

Category properties work in the same way as we have explained in the Content properties for various content types section, however, they are structured under only three tabs: Media, URLs, and SEO.


The Media tab lets you visually style your category sections the way you like. We give you options to upload pictures, videos, galleries, collages, sliders, and more as headers of your category pages.

It is up to you how category sections will visually appear on your website. The image below is an example of a “Football category” section:


In the context of categories, the URLs tab is used mainly by CMS Webmasters to tell search engines which categories of your website to index.

External URL

Use External URL if you want to redirect visitors to a place different than the one they have selected. For example, if users select the Football category on your website, they will be redirected to whatever external URL you have entered in the system.

Type of redirect

You can choose from a permanent and temporary type of redirect.

A permanent type of redirect will always send site visitors to the external URL you have entered in the CMS and will tell search engines to index only the page with the external URL.

In contrast, a temporary type of redirect tells search engines that you wish to temporarily direct your visitors to a new page, which shouldn’t be indexed.

Canonical URL

To use a canonical URL is helpful when you have duplicating or similar categories. When you enter a canonical URL, you tell search engines what category page to look at and index.


The SEO tab lets you optimize your category pages so that they can be indexed by search engines and consequently make your content easily discoverable online.

For details on SEO, visit the Content properties for specific content titles.

Similarly to categories, tagging content helps organize posts on your website and makes search results more accurate. What’s more, you can create a page that lists all the posts using a certain tag.

Tags are not hierarchical and are used to describe your posts in more detail. Moreover, tags focus on specific topics and are like keywords used for topics discussed in a post. Say, you wrote a post about Christiano Ronaldo, a famous Juventus football player. Here’s an example of how you might set up the tags and categories:

  • Category: Football

  • Tags: Christiano Ronaldo, Juventus 

Remember that you can also tag posts with football connections as explained in Content properties for specific content titles.

Note that unlike categories, adding tags is optional when creating posts.

Tag properties

The Sportal365 CMS offers tag properties that serve as features designed to optimize for search engines and visually enrich the look of tags on your website.

Tag properties work in the same way as we have explained in the Category section above and the Content properties for various content types section, and they are structured under four tabs: General, Media, URLs, and SEO.

To learn more about creating tags, see

Lists is a great feature that lets you group content and display it wherever you want on your website.

Lists enable you to group several articles, videos, or galleries under a common theme, say, “Premiere league-leading news” and display them in a certain place on your website.

But how you use and where you display lists is up to you. You can create a list of posts for a monthly newsletter and send it via email or create an “Italian Volleyball Championship leading news list“ and position it on your home page.

The image below shows how articles grouped in a list can appear on a website:

To group content in a list, you can either learn add the content you are working on to an already created list from Lists in your content properties tab.

You can edit lists and the content in them. When you edit a list, you can:

  • Override list content: Change the title and image of an article in your list to make it catchier.

  • Reorder article position in the list: Easily reorder the position of articles in your list by simply dragging them up and down.

  • Add Articles, Videos and Galleries

  • Lock positions in a list: lock an Article / Video / Gallery, which is part of a list, in a specific position.


Sportal365 is a multi-author platform where authors can collaborate, upload files, write, edit, publish, and delete their content.

Authors and organizing content

In addition to creating content, Authors is a feature that allows organizing and categorizing content by a specific author. This means that you can display all posts written by a certain author on your website, say, show all posts by “tipsters” or authors who write content with betting tips.

Authors and creating content

Each post you create with Sportal365 can have authors and custom authors.

To enter an Author (main author) for your post, you need to first create it in the system and then select the author from the drop-down menu in the General tab of . Also, you can have more than one main author for your content.

In contrast, think of custom authors as visiting authors. A custom author is an author you don’t create in the system but type it directly in the designated Custom Author field.

Note that it’s not mandatory to have entered an Author or Custom author in order to create a post. Depending on your set up, a default author will be assigned.

Author details

Several options allow you to create a detailed author profile in the system. You can enter a name, short author biography, upload a picture, and select the author’s status (active, default).

To learn more about creating an author, see .  

Statistical entities is a group term for all the statistical information that comes from the Football API and can be used to tag your content. Statistical entities are a type of statistical tags, also called “Football Connections”, used to specify to which match, player, or team a certain news article is related to.

Difference between tags and statistical entities

One difference between tags and statistical entities is in the creator and source of information.

  • Tags–created, organized, and supported by journalists inside the CMS.

  • Statistical entities (Football connections)–information fed directly to CMS from Football API, not created or supported by journalists.

Another distinction between tags and statistical entities is the context they are used in.

For example, if you write a post about Matthijs De Ligt’s transfer from Ajax to Juventus, and you’ve tagged it with “transfer of De Ligt to Juventus”, all articles you create with this tag will be in the same place.

At the same time, if you tag your post with football connections, “Juventus, Ajax, De Ligt”, your post will appear together with all posts tagged with the same football connections BUT will not appear under the tag “transfer of De Ligt to Juventus”.