The optimization of videos differs from that of articles only in the way videos are uploaded to the Sportal365 CMS, everything else follows the same logic.
On this page, you’ll learn the steps to optimizing videos with the content properties in the system.
Optimizing a video
Follow the steps below to learn how to optimize the videos you upload. Here’s how:
From the main navigation, select Videos.
2. When the videos listing screens open, select the video you want to optimize (e.g. “Arsenal's Arteta talks annoy City, Ancelotti set for Everton”).
3. Next, open the video and go to the content properties in the right corner of your screen. There are eight tabs with properties to optimize your video–General, Media, Tags, Related content, URLs, SEO, Lists, Custom data.
The General tab lets you select category(ies), author(s), status, and additional properties for your video.
To optimize your video’s General tab:
Expand the General tab.
2. Select a main category from the Categories drop-down box.
Remember, selecting a main category is mandatory for creating a video.
3. To add an additional category, select the Additional Categories box.
4. Next, open the Author box, and select the author you wish.
5. If you want to add a custom author, enter the author in the Custom Author box.
6. To set the status of your video, go to the Status box and select from the options Active/Inactive.
7. To select video properties, go to Properties and choose from the options.
8. Lastly, if you want to set a period for your video to be active, enter the desired dates in the Pubslihed From / Pubslihed Until boxes.
For more information, see Content properties for specific content titles.
The Media tab is where you upload your videos and main image for them, which serve the role of a thumbnail for your video when you upload it to your site.
To optimize your video’s media:
Expand the Media tab to select video media.
2. If you want to upload new main image, select Upload new images.
3. To upload already existing images in the system as main image(s), select Toggle already uploaded images.
4. Choose Main Media > Embed Video to upload videos to the CMS.
Refer to How to create a Video.
Note that once you select an image as main media, you can crop it by selecting Crop image.
For more information, see Content properties for specific content titles.
Under the Tags tab, you can optimize a video with a tag you have created, as well as the football connections suggested by the system.
To optimize your video with tags:
Expand the Tags tab.
2. In the Tags box, enter a tag(s) you have already created in the system.
3. To tag a video with football connections, go to the Football Connections box and select the recognized entity suggestions you want to tag your video with.
Note that you can tag your video with football connections either by adding all suggestions or only the once you desire.
Once you enter football connections, the system will suggest relevant past/upcoming matches to connect to your video.
4. To add relevant matches, select either the Upcoming matches or Past matches tabs. Then click on the + sign to select a match.
For more information, see Content properties for specific content titles.
The Related content tab is directly connected to the football connections you use in the Tags tab and lets you select and include additional reading/watching to your post.
You can either add suggested videos, galleries, and articles to your post or search yourself for related content.
To add related content to your post:
Expand the Related content tab.
2. Under the Suggestions tab, select a content type you want to add as related content i.e. Articles, Videos, or Galleries.
3. Next, choose an article, video, or gallery and select the + sign to add it as related content.
4. If you want to manually find an article, video, or gallery to add, select the Search tab and enter the title of the content you are looking for.
For more information, see Content properties for specific content titles.
By optimizing the URLs tab of a video, you tell search engines whether to index your video or not. This feature is especially helpful in cases such as advertising campaigns and duplicated content.
To optimize your video’s URLs tab:
Expand the URLs tab.
2. In the External URL box, paste the URL to an external source you want to send users to.
3. Next, expand the Type of redirect to select if you want your redirect to be permanent/temporary.
4. Lastly, if you want to avoid duplicating content, select the Canonical URL box and paste the preferred URL you want search engines to index.
For more details, see URLs in the Content properties for specific content titles.
The SEO property will help optimize your video so it is easy to discover online.
To optimize your video’s SEO tab:
Expand the SEO tab.
2. If you want to write an alternative title, enter it in the SEO Title box.
3. If you want the SEO title to match that of your category’s main title, select Copy SEO title from main title.
4. Next, enter a description in the SEO Description box.
5. To further describe your video, enter keywords in the SEO Keywords box.
6. Use the Slug box to enter a custom slug or generate a slug from your video’s SEO title.
7. Lastly, if you want your video to be indexed/followed, select Allow indexing and Allow following.
For more information, see Content properties for specific content titles.
Lists is a feature that lets creators add the video, article, or gallery they are working on to a list of video (articles or galleries) grouped under certain criteria to appear in a specific position on their website.
To add your video to a list:
Expand the Lists tab.
2. In the Select list box, select the list you want to add your video to.
After you select a list, list items will open. Note that if the list you want to add your video to is empty, no items will display.
3. To add your video to the list you’ve selected, go to Add current video to list > +.
4. When done, select Save List.
For more information, see Content properties for specific content titles.
To import any type of data in JASON into your video, follow the steps:
Expand the Custom data tab.
2. Paste valid JASON data in the box.
For more information, see Content properties for specific content titles.
Next: How to optimize your Video with content properties.